EXPERIENCE

MARKETING DIRECTOR  •  YMCA of COLUMBIA-WILLAMETTE  •  2023 – PRESENT
  • Launched a new website two months into the job
  • Led Marketing cabinet and scope of work
  • Reduced duplicate or unneeded software
  • Provided training for regional employees
  • Created marketing campaigns for camp, membership, and philanthropic efforts
  • Built budget, presentations, and design documents for new board members
  • Lead board member task force
  • Built a social media strategy and provided regions with photo-capture tools
  • Provided Marketing Roadmap and Framework
  • Lead improved inertial communication strategies
DIGITAL STRATEGIST  •  Freelance Work  •  2001 – PRESENT
  • Web Designer, Digital Strategist,  UI/UX, audio,  Digital Campaign Strategist, Print Designer, Branding, Social Media Strategist, and Content Marketing
SENIOR MARKETING STRATEGIST  •  Chalice Brands Ltd.  •  2022 – 2023
  • Led digital strategy for all brands and campaign efforts
  • Launched Private Stash brand
  • Launch multiple products for several brands
  • Launched an app and a new customer loyalty program
  • Reduced bloated budgets
  • Led creative direction on photography, videography
  • Created social media strategy,  implementation, and creative planning/brainstorming around a highly regulated industry. 
ADJUNCT INSTRUCTOR  •  Southwestern Oregon Community College  •  2015 – PRESENT 
  • Designed and taught online courses in Digital Photography, Adobe Photoshop, Adobe Illustrator, Dreamweaver, HTML, and intro CSS using animation, screen capture, and pro audio tools
DIGITAL MARKETING STRATEGIST  •  Bandon Dunes Golf Resort  •  2013 – 2021
  • Created a social media program that promoted the resort while balancing other day-to-day duties
  • Led, co-designed and organized logo brand asset projects that impacted overarching business and retail goals. Led total reconstruction of BandonDunesGolf.com in 2014, an 8-month project delivered on time, on budget, and won several national design awards (4+ million users have visited the website as of 2021)
  • Launched DreamGolf.com & Dream Golf Magazine
  • Created collateral and brand assets for USGA events
  • Created brand guidelines and brand asset infrastructure for six golf courses and six restaurant outlets
  • Aided retail team in creating HTML/CSS emails, online store photography, and designing web assets
  • Designed branding, print/digital marketing assets, and documented world-class golf events. Created yearly Annual Reports, micro-sites, and other assets for grant-making purposes
  • Designed and built a website for the grant-making arm of the resort, Wild Rivers Coast Alliance
  • Attended Travel Oregon Rural Tourism Studio series in partnership with Wild Rivers Coast Alliance
SENIOR PRODUCER & DIGITAL/SOCIAL MEDIA GURU  •  42  •  2008 – 2013
  • Aided in growing a team of 360-degree photographers and developers into a full-blown interactive agency
  • Aided in new business, landscape analysis, budget foreshadowing, account management strategy, and on-the-ground implementation
  • Helped create UI/UX and web design infrastructures with both design and development teams
  • Helped 360 photo studio transition to a full web agency
  • Managed clients, created scope-of-work client pitches, led content creation/SEM efforts, helped oversee an intern program, and more.
ADJUNCT INSTRUCTOR  •  ITT Technical Institute  •  2009 – 2013
  • Designed and taught courses in Photoshop, Illustrator, InDesign, Dreamweaver, Portfolio Design, and Web/Print design disciplines
GRAPHIC DESIGNER & PRODUCTION ASSISTANT  •  Wildberry Production Group  •  2007 – 2008
  • Created UI/UX infrastructures and web design mock-ups and shot/edited videos for a variety of local clients
GRAPHIC DESIGNER & WEB STRATEGIST  •  Dreamshare Productions  •  2007
  • Designed and developed websites and custom emails using HTML/CSS and Flash

EDUCATION

BACHELOR OF FINE ARTS in eDESIGN  •  Nebraska Wesleyan University — Lincoln, NE  •  2005
  • Emphasis: digital media, digital design, mixed media, videography, and independent film

AWARDS

  • New Media Award – Best In Industry, BandonDunesGolf.com
  • Davey Award – Silver for Website Best Practices, BandonDunesGolf.com
  • Davey Award – Silver for Sports Website, BandonDunesGolf.com
  • Davey Award – Silver for Homepage Design, BandonDunesGolf.com
  • Davey Award – Silver for Course Videos, BandonDunesGolf.com/golf
  • KemperSports Game-ball, May 2014
  • Cool Site of the Day – June 2014, BandonDunesGolf.com
  • PGA.com – 3rd Place: Social Media Presence, @BandonDunesGolf

CONFERENCES

  • Adobe MAX ‘14 – Web focus
  • Adobe MAX ‘15 – Video focus
  • Adobe MAX ‘16 – Animation focus
  • Travel Oregon Rural Tourism Studio 2014
    1. Utilizing Local Resources
    2. Itinerary Marketing
  • Travel Oregon Rural Tourism Studio 2017
    1. Visioning Workshop
    2. Outdoor Recreation Workshop
    3. Culinary & Agritourism Workshop
    4. Tourism Marketing and Communications Workshop
    5. Impact & Action Planning Workshop

SKILLS

  • Marketing Specialist
  • Web Content Producer
  • ECommerce Expert & Producer
  • Digital Campaign Strategist
  • Videography & Video Editing
  • Photography & Post Production
  • Social Media Strategist & Producer
  • Content Marketing Strategist
  • Design Print & Digital Media
  • Adobe’s Creative Cloud
    1. Photoshop
    2. Illustrator
    3. Dreamweaver
    4. Muse
    5. Premiere
    6. Audition
    7. InDesign
    8. Animate
  • User Interface Design
  • User Experience Design
  • HTML
  • CSS
  • Audio Mixing/Editing
  • Account/Budget Planning
  • Reducing Bloated Budgets
  • Scope of Work & RFP Technical Writring